Let the off-season abandonment turn into the best use, and let the seasonal limitation become a sustainable operation.
- In 2012, the Director of Agriculture of Hualien County Government visited: Wendan pomelos in Hualien have a surplus every year. Our company devoted to the development of Wendan pomelo- related souvenirs so that the contribution of pomelo farmers will not be wasted.
Wendan pomelo is a seasonal product. If it can be processed and preserved properly, the possibility to find its value would increase and could create more employment opportunities for the hard-working pomelo farmers.
We know that this is an opportunity! The establishment of the Wendan industry chain is a new opportunity for the "Wendan Renaissance". We have always been farmers, and we have been working closely with Hualien Agriculture for a long timek!
- "Hui Lan Shu Dao" was founded in 2002, and in the same year won the 3rd price of New Venture Award.
- In 2010, "Funny Cake" was founded, at that moment started finding pineapples from the local area in Hualien and taught local farmers how to make pineapple fillings.
- In 2020, "Wendan Renaissance"-Hualien Pomelo is here!
Both B2C and B2B can be taken care of [we sell the products as well as the raw materials].
Let Hualien’s local souvenirs become Taiwanese countrywide souvenirs. With the unique, local, cultural, environmentally friendly spirits of the products, “Wendan Renaissance” is not only the Hualien souvenir of desserts and cakes, but also a national daily necessity.
- Breakthrough the innovative processing technology: pomelo peel is made into preserved fruit; pomelo pulp is made into pomelo jam, which enhances the flavor and prolongs the preservation. Moreover, the extraction of essential oil or dried grinding is more conducive to the sales of processing and product innovation of secondary and tertiary industries.
- Core competitiveness- establish the Wendan industry chain: multiplying agriculture, food processing, and manufacturing industry and sales industry, it becomes a sixth-tier industry.
the five main products line currently developed are as follows:
- Dessert cakes: green pomelo pastry, pomelo cake, pomelo with Hualien sweet potato, green pomelo mochi, pomelo chocolate, pomelo bread, pomelo cake, pomelo nougat, etc.
- Baking ingredients: pomelo peel, pomelo peel shreds, pomelo filling, dried pomelo peel, pomelo jam, etc.
- Cooking seasoning: pomelo sea salt, pomelo pepper salt, Wendan pomelo soy sauce, etc.
- Alcoholic beverages: Wendan beer, distilled wine, Wendan juice, Wendan sparkling water... etc.
- Antiepidemic products: pomelo hand soap, pomelo dishwashing liquid, Wendan series of handmade soaps (over 60 styles), pomelo hand sanitizer, and pomelo mosquito repellent, etc.
In January 2020, which was the month of our establishment, the COVID-19 epidemic spread globally. On the most severe and challenging entrepreneurial road, “Wendan Renaissance” is thinking about how to overcome and be innovative. In order to put effort into the epidemic prevention, we worked with the “Hualien Ruisui Farmers Association” to extract Wendan essential oil by cold pressing, and successively developed a series of anti-epidemic washing and cleaning products, including Wendan antibacterial hand soap, dish soap, shampoo, and a variety of new products such as hand sanitizer, mosquito repellent, and natural handmade soap.
The epidemic has stimulated a huge new field for us to change. Therefore, in January 2021, we extended the brand-new brand“Impression Hualien Handmade Soap” for diversified promotion. From dessert souvenirs that “can be eaten”to cultural and creative daily necessities that “can be used”, the potential of business opportunities is unlimited.
About Business Startup Award
In order to create a premium entrepreneur environment and shaping Taiwan into an entrepreneurship society, The Ministry of Economic Affairs Small and Medium Enterprise Administration held the "Entrepreneurship Business Award" Selection, to encourage start-up team to indulge in the development of entrepreneurship with premium business models, establishing a paradigm and enhancing start-up methodology and revitalizing the economy.
Organizer: The Ministry of Economic Affairs Small and Medium Enterprise Administration
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