Collaboration with Academic Institution in Thailand: Bangkok University

The booming Southeast Asian market has sparked significant interest among Taiwanese businesses. However, with the diversity and complexity of Southeast Asian countries, many companies struggle to find a clear starting point to enter the market. Often, businesses are unsure of how to begin or lack the necessary know-how to make a successful market entry. If there are knowledgeable guides who understood the target audience and could offer a variety of support and services, it would undoubtedly make international expansion easier and bring better results!

CiRCLELiNKS and Kasser Integrated Marketing’s presence in Thailand go beyond providing marketing services to help brands establish themselves. We also actively connect local opportunities to help businesses enter the Thai market with greater advantages. This includes creating opportunities for collaboration between academia and industry, allowing businesses to engage directly with local consumers and collect valuable feedback from the target market.

Through years of work in Thailand, the team has built a network of local connections and through referrals we had the precious opportunity to collaborate with Orimos Education on this project! Orimos Education team focuses on assisting Thai students to explore education opportunities in Taiwan, offering support such as scholarship applications and consultation. The team’s core members are all Thai alumni who studied in Taiwan and are now dedicated to sharing their experiences with more Thai students.

In September 2024, we had the great pleasure of collaborating on this project with our Thai partners, Orimos Education, offering Bangkok University students real-life practical experience working with overseas businesses who are aiming to explore South East Asia markets. This project also creates valuable opportunities for Taiwanese companies to know more about the Thai market and interact with Thai consumers.

The eight participating brands are all very interested in the Thailand market, eager to know more about the fast-growing South East Asia market. On September 6th, the companies had the chance to meet students online, offering brief introductions of their businesses to the students and sharing their precious insights on the opportunities as well as the considerations when choosing target markets. We had a total of 400 students joining the online event that day, and the best has yet come!

During the physical event on September 27th, we had a total of 528 students joining the big day with us, to have a rewarding interaction with Taiwanese companies. The companies gathered valuable feedback on their products and services, and had the opportunity to promote their brand to potential users. Some of the companies even scouted talented students who may become future team members! After the event, the company representatives had dinner with university representatives, where they discussed potential future collaborations with professors, hoping to create further partnership opportunities.  

From September 30th to October 11th, the companies have also prepared topics for the students to do research on. For these companies, having the opportunity to overcome language barriers and collect market intel, gaining access to previously unattainable intel was incredibly valuable. In addition, these companies now have more valuable marketing materials from their participation in this project, for them to share their endeavors in the Thailand market.

CHATISFY is a well-known chatbot solution provider from Taiwan. It integrates messaging services such as Messenger, Instagram Direct, WhatsApp, and LINE, making it easier for businesses to interact with and maintain relationships with their customers via social platforms. Having been established for eight years, CHATISFY serves clients in countries like Malaysia, Singapore, Vietnam, and Thailand. Since Thailand and Taiwan both primarily use LINE, with Instagram and Facebook also widely used, Thailand has become the next key market CHATISFY aims to explore.

RICA is a hair and beauty brand from Italy with over 40 years of experience, selling in Europe, the Americas, India, Taiwan, and other regions. As RICA’s main partner in Asia, the team is responsible for expanding operations in the region. Thailand is one of RICA’s key target markets in Asia, and with this project the team hopes to explore the local hair, beauty, and body care industries, as well as to understand the factors Thai consumers consider when choosing such services, in order to build RICA's market strategy in Thailand.

QSearch helps businesses and governments analyze social media, discussion forums, and news media through BigData and statistical tools. The team produces real-time opinion research, brand management, social crisis mitigation and we specialize in multi-platform data integration and analysis, with advanced website tracking and impact indexing.

AviviD.ai aims to become Taiwan's leading LRMN (Location-based Marketing Network) service provider, to bring the most benefit for Taiwan's advertisers, media partners, and e-commerce partners. AviviD allows brands to leverage AI to gain insights from both online and offline data while protecting user privacy, unlocking new business opportunities!

VoiceTube aims to become Asia's largest online education platform, designed to enable users to learn, share, and discuss using English. With innovative technology, engaging content, and diverse learning methods, VoiceTube helps users develop the ability to communicate with others and build connections. The platform’s huge variety of real-life videos makes it easier for users to achieve their personal learning goals.

Founded in 2006, we produce all of our products locally in Taiwan to uphold our initial intention of “sharing.” We insist on using selected ingredients, and to produce mellow and natural flavors with a stringent attitude, making every party more memorable and wondrous. We insist on shredding the solid cheese braids by hand, and freshly baking them by hand, making the shredded cheese crust crispy and crunchy. Our specialist controls the heat to ensure the shredded cheese is moist inside, which produces a richer taste that keeps you coming back for more.Daintiest wishes to use this opportunity to bring Taiwan's fine flavors to the Thailand and Southeast Asian markets.

Maio Healthy Air is a professional indoor air quality management team dedicated to promoting formaldehyde-free homes and creating healthy, toxin-free living environments for families. Maio Healthy Air leads the industry by exclusively using Japan's patented GRAFTON long-term formaldehyde removal coating, combined with the “LDL Dual-Speed” formaldehyde removal service technology. Through this project, Maio Healthy Air aims to gather valuable market information and share knowledge about formaldehyde with students.

Thaiwan is Kasser Integrated Marketing’s first physical venue in Thailand, where Thai consumers can experience Taiwanese culture. With the physical venue, Thaiwan helps Taiwanese businesses explore Thai market trends, execute marketing campaigns, and conduct market testing in Thailand. Products are showcased both in-store and online, leveraging online exposure with offline experiences to generate the best results for brands. Thaiwan strives to be a key guide for Taiwanese brands entering the Thai market.

We are a group of scholars who graduate from reputable universities in Taiwan. Being a student representative of our university on many occasions makes us realize our passion for helping international students adjust themselves in a new environment and providing consultation especially to Thai students who aspire to come and study in Taiwan. 

w . https://orimoseducation.com/
FB . https://www.facebook.com/Orimoseducation

Bangkok University is a leading private academic institution in Thailand, known for its commitment to innovation and quality. The university emphasizes creativity and entrepreneurship, it is also the top choice for Thai students among private universities. With over 30,000 students, the university offers modern and diverse programs, excelling in Business Administration, Entrepreneurship, Cross-cultural Studies, and Communication Arts. Bangkok University has over 60 years of history and is home to many renowned alumni in Thailand.