The Wasabi Brand that Captivated the World:Sung Ghing Biotech

(Image/ Taiwan Food Fair in Singapore Department Store ) source: Naked Kitchen
(Image/ Taiwan Food Fair in Singapore Department Store)

The brand's founder, Mr. Chen, has fond memories of enjoying wasabi dishes with his grandfather in Alishan during childhood. The unique aroma, sweetness, and spiciness of wasabi left a lasting impression on him. In 1992, he officially founded Sung Ghing Biotech. Through techniques that preserve the wasabi flavor and the inheritance of childhood flavors, every bite captures the unique charm of wasabi. Wasabi sauce not only enhances the freshness and sweetness of the ingredients but also highlights the essence of the dish. The pure flavor quickly established the reputation of Sung Ghing Biotech.

(Image/ Sung Ghing has developed a huge variety of seasoning powders) source: Sung Ghing Biotech
(Image/ Sung Ghing has developed a huge variety of seasoning powders) source: Sung Ghing Biotech
The Best of Wasabi, All at Sung Ghing

The most challenging aspect of making wasabi powder is preserving the unique flavor of wasabi. Taiwanese Alishan wasabi tends to lose its original spiciness and aroma after grinding, making it not suitable for processing. As a specialized manufacturer of wasabi powder, Sung Ghing emphasizes natural production, improving processing technology and formula techniques to preserve wasabi's distinctive flavor.
 
In 2007, Sung Ghing was the first to introduce horseradish to Taiwan, establishing a palnting system and standards with the Agricultural Research Institute, creating a new Taiwanese wasabi variety. The developed "Wasabi Pepper Salt" pushed wasabi cuisine into new realms and won the Gold Award from the Consumers' Foundation of  the Republic of China. Sung Ghing Biotech's professional technology and innovative formulas gave birth to the popular "Wasabi Series," "Pepper and Salt Series," and "Stir-fry Seasoning Powder Series," some of them were even nominated as the Must Buy Souvenir in Taiwan.

(Image/ Sung Ghing's seasoning powders have been nominated as one of the Must Buy Souvenir in Taiwan) source: Sung Ghing Biotech
(Image/ Sung Ghing's seasoning powders have been nominated as one of the Must Buy Souvenir in Taiwan) source: Sung Ghing Biotech

"Integrity, professionalism, service, and customer respect" are Sung Ghing's core values. Providing high-quality products and diverse premium services to consumers is Sung Ghing's goal. Sung Ghing aims to simplify cooking, letting even those without culinary skills to create delicious dishes.

(Image/ Create delicious cuisines with Sung Ghing's seasoning powders) source: Sung Ghing Biotech
(Image/ Create delicious cuisines with Sung Ghing's seasoning powders) source: Sung Ghing Biotech
Strict Quality Control to Forge the Brand that Earned Worldwide Recognition

Sung Ghing strictly controls food hygiene and safety, complying with government regulations to provide safe, delicious products to consumers. From the rigorous selection of ingredients to production and final products, Sung Ghing adheres to the ISO22000 and HACCP certified quality management standards, demonstrating a commitment to food safety.

This makes Sung Ghing a trusted local brand with the highest market share in Taiwan and a strong reputation in the industry. Sung Ghing also holds Halal certification from the Taiwan Halal Integrity Development Association, demonstrating the brand's strict standards, which helped the brand in gaining international market recognition.

(Image/ Sung Ghing's products have earned global praises and recognitions) source: Sung Ghing Biotech
(Image/ Sung Ghing's products have earned global praises and recognitions) source: Sung Ghing Biotech

In addition to high quality and delicious seasonings, Sung Ghing also provides professional OEM and ODM services to meet customer needs and to reduce production costs. With advanced production line and capabilities, Sung Ghing brings the perfect flavors to the customers. The brand's professional expertise in production and international market presence have earned praise and recognition, with products marketed in 19 countries. Sung Ghing continues to strive for excellence in ingredients, production, and quality inspection, ensuring food safety, taste, and convenience. With Sung Ghing guaranteeing quality for customers, Sung Ghing aims to create new market opportunities with other players and excel together.

(Image/ Sung Ghing also provides professional OEM and ODM services) source: Sung Ghing Biotech
(Image/ Sung Ghing also provides professional OEM and ODM services) source: Sung Ghing Biotech
Sung Ghing Biotech
The Wasabi Brand that Captivated the World

Introduction

A specialized manufacturer of wasabi powder since 1993, Sung Ghing has consistently upheld the principles of "integrity, professionalism, service, and customer respect.

" With professional expertise to preserve wasabi's uniquely hard-to-retain flavor, Sung Ghing has successfully established its brand in the international market.

 

Contact

T . +886 5 3716999
E . [email protected]
W . https://sg-wasabi.com
F . wasabiworkshop
I . sung_ghing
L. @uzh4709f

Share

Related Articles

2024/11/20

Chin Fong Machinery: A Global Leader in Brand Image and Smart Manufacturing Solutions

Chin Fong Machinery has long been committed to becoming a pioneer in the forging and stamping equipment industry on a global scale. Through outstanding brand image, extensive marketing networks, and forward-thinking smart manufacturing solutions, we help businesses stand out in a highly competitive landscape.

2024/11/04

Collaboration with Academic Institution in Thailand: Bangkok University

CiRCLELiNKS and Kasser Integrated Marketing’s presence in Thailand go beyond providing marketing services to help brands establish themselves. We also actively connect local opportunities to help businesses enter the Thai market with greater advantages.

2024/06/14

The Wasabi Brand that Captivated the World:Sung Ghing Biotech

The best of Wasabi, all at Sung Ghing. With innovation of techniques and formulas, Sung Ghing developed a variety of seasoning powders which are loved by many consumers, and have even been selected as one of Taiwan's popular souvenirs.